Introducing Alternity®
Clothing that changes with you.
The average woman changes dress size 31 times in her lifetime. Alternity is clever, sustainable clothing designed to fit you through every one of them.
As featured on
The Alternity Range
Made to adapt. Made to last.
Three quiet essentials, designed to move through every stage of your life — pre-pregnancy, maternity, postpartum, and beyond.
Safety CertifiedThe Cariagan®
A wrap cardigan and a safety-certified baby carrier in one. Never be without your carrier again.
View & Add to Bag
3-in-1 Hoodie
Maternity, babywearing and everyday — one hoodie for every stage.
View & Add to Bag
Recycled Cotton Breastfeeding Tee
Discreet side-zip feeding access in soft recycled cotton.
View & Add to BagThe Hero Product
Meet the Cariagan® — the world's only cardigan with a built-in, safety-tested baby carrier.
- Worn as a wrap cardigan, pre and post pregnancy
- Hidden belly band gives gentle support during pregnancy
- Converts into a safe newborn carrier — no separate sling required
- Soft, breathable Tencel® fabric, made to last
Independently Safety Certified
Granted PD CEN/TR 16512:2015 certification — your baby is held in a safe, ergonomic position.
Why Alternity
We change shape. Our clothes should too.
Through pregnancy, life and time — our bodies change, and an enormous amount of clothing is wasted because of it. Alternity makes garments that adapt instead of being replaced, so you can love your body and your wardrobe at every stage.
Limited Stock
Final heritage stock
The Alternity Heritage Collection
The original award-winning jacket expander panels that started it all. Patented, independently tested, and still the simplest way to make a coat you already own fit a bump or a baby carrier. Final heritage stock, while it lasts.
Join Our Community
Clever clothing, body confidence, sustainable living.
Be first to hear about new arrivals, our journal and Alternity stories — delivered with care, never spam.