Who we are
Alternity Apparel Limited ("we", "us" or "our") is the data controller for the personal data collected through this website. We are registered in England and Wales. This privacy notice explains how we collect, use and protect your personal information when you visit our website or make a purchase.
What data we collect
We collect the following personal data:
- Contact information: name, email address, phone number and postal address — collected when you place an order or contact us
- Order details: products purchased, payment information (processed securely by our payment provider — we do not store full card details), delivery address
- Technical data: IP address, browser type, device information and cookies — collected automatically when you browse the site
- Communications: any messages you send us via email, contact forms or social media
How we use your data
We use your personal data for the following purposes:
- To process and deliver your orders
- To communicate with you about your order, delivery or any issues
- To send you marketing communications (only if you've opted in)
- To improve our website and customer experience
- To comply with legal obligations (e.g. tax and accounting)
- To prevent fraud and protect our business
Legal basis for processing
We process your personal data on the following legal bases:
- Contract: processing necessary to fulfil your order
- Consent: where you've opted in to marketing emails
- Legitimate interests: fraud prevention, website improvement and business analytics
- Legal obligation: tax, accounting and regulatory compliance
Sharing your data
We do not sell your personal data. We share it only with:
- Payment providers (e.g. Stripe, PayPal) to process transactions
- Delivery partners (e.g. Royal Mail, courier services) to deliver your order
- Website analytics providers (e.g. Google Analytics) to improve our site
- Legal and regulatory authorities where required by law
All third parties we work with are required to keep your data secure and use it only for the specific purpose we engage them for.
Cookies
We use cookies and similar technologies to:
- Keep items in your shopping bag while you browse
- Remember your preferences (e.g. currency, language)
- Analyse how visitors use our website so we can improve it
- Deliver relevant advertising (if you've consented to marketing cookies)
You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect your ability to shop on our site.
Your rights
Under UK and EU data protection law, you have the following rights:
- Access: request a copy of the personal data we hold about you
- Correction: ask us to correct inaccurate or incomplete data
- Deletion: request that we delete your personal data in certain circumstances
- Restriction: ask us to restrict processing of your data
- Objection: object to processing based on legitimate interests or direct marketing
- Portability: request your data in a structured, machine-readable format
- Complaint: lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us at kate@zipusin.co.uk.
Data retention
We keep your personal data for as long as necessary for the purposes described above. Order and payment records are retained for 6 years to comply with tax and accounting laws. Marketing consent records are kept until you withdraw consent or we cease marketing activity.
Contact us
If you have any questions about this privacy notice or how we handle your data, please contact us:
Email: kate@zipusin.co.uk
Postal address: AquaVista, First Marine Avenue, Barton on Sea BH25 7DP