The Journal
Thoughts on adaptive design, sustainable fashion, and clothing that fits your life — not the other way around.
From the studio
The journal now sits alongside the real moments that shaped the brand — motherhood, change, design, and clothing built to move through life with you.
Prepare for childbirth with our guide on what to pack in your hospital bag for a stress-free birth xperience.
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Discover The Benefits of Skin-to-Skin Contact for Newborns and how it promotes comfort and security for your baby.
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Embrace the outdoors with babywearing this winter. Discover how Zip Us In keeps you warm and connected with your baby.
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Explore top tips for babywearing in autumn! Keep your baby cozy and stylish with these essential babywearing tips.
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Explore simple tips to reduce waste this holiday season and make a positive impact on the environment.
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Explore Your Changing Shape and the Fashion Industry and understand how dress size changes impact clothing choices.
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Meet our founder Kate Bell and discover her innovative journey with the Universal Panel Expander for winter comfort.
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Learn how to fit your coat around you and baby with practical tips for active parents during colder months.
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Discover what it is like to appear on BBC Dragons' Den through Kate Bell's experience filming for the show.
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Explore the environmental toll of maternity clothing and how fast fashion impacts sustainability in the fashion industry.
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Explore eco-friendly and budget-conscious dressing for pregnancy. Save money without compromising your style during this journey.
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Explore the maternity clothing environmental impact and learn how fast fashion affects our planet during pregnancy.
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Explore the journey of successful women in business and the challenges they face as they navigate their entrepreneurial roller coasters.
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Navigate motherhood confidently with our essential tips for new mothers, helping you prepare for this incredible journey.
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Discover how often women change dress size and the impact on their fashion choices. Insights on wardrobe management await.
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Learn how to host an eco-friendly baby shower with our creative tips, from invitations to decorations and more.
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Explore the challenges of filming for Dragons' Den and how entrepreneurs pitch for investment under pressure.
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